How are we different?
  • We work only with online stores, audit the project at the start and forecast the effect of the collaboration on the client's profit.
  • We implement advanced analytics at the user level, know how to work with LTV, the cost of customer retention and attraction.
  • For each project we select a team with relevant industry experience. - more expensive, but more effective than conveyor agencies.
  • We tell in detail about our projects, all results are confirmed by documents.
It's simple and clear
how the work will proceed
— Alex, project manager

Google Ads agency

You already have advertising campaigns, but you want to get the most out of them? We will conduct an audit and give forecasts! Our payment model is based on project KPIs We set up and maintain Google Ads, make reports, help improve the site.

Our clients

We launched Google Ads and other ad platforms for >100 online stories since 2016.

Case of contextual advertising of online stores

Client testimonials from all projects are posted on a dedicated page.

Online store Palmetta Online store marwin Online store klaasistuudio
Mono-brand online lingerie store

Hypermarket of children's goods
Profit increased
by ~3 times

Online store of glass products
Online store kinash Online store iddis Online store rbenterprise
795 orders 
per month

Federal online sports equipment store
Increased revenue from scratch to $95k
Online plumbing store
$50 000 revenue
per month

Medical equipment store
Online store city-tuning Online store florist Online store coxo
200 orders per month
Federal online store for auto parts city‑

Federal bouquet delivery service
Regional retailer of electronics and home appliances
Check out the cases with detailed descriptions ↓

What do we suggest?
Audit — Case study on How to Recognize
the Market Decline and Stop Draining the Budget

In 2021, we were approached by an online store for baby strollers. This story is about how we believed in ourselves to be able to do better than the market signals indicated, because we found a number of kinks and growth points in old advertising campaigns and in the end could not justify contextual advertising for the client. Were we deluded and defiant or made logical steps? Decide for yourself. Here is how we tracked the market decline, what work we did and what came out of it.

Comparison of brands in the audit
End-to-end analytics
based on Google Analytics и Data Studio

We integrated the client's proprietary CRM system with Google Analytics, or, simply put, we developed the logic of sending the data on leads and completed orders from CRM to Google Analytics via measurement protocol, and used the data to create a series of reports in Google Data Studio.

Data Studio report example
...We began working with the agency, oddly enough, with a correspondence in an online chat on the website, where we received a comprehensive consultation on integrating Google Analytics with our CRM-system. We had many counters, sites, tag managers, and an in-house CRM system, and the colleagues from the agency helped us develop a system solution that takes into account our specifics. Now all the data is collected in Google Analytics, and the final reports we see in Data Studio, these tools are free. Since the start, the agency analyst helped us set up call tracking, set up an e-conversion module to track sales from the website, and keep all costs in sync with one analytics system. After the analytics were set up correctly, work began on launching ad campaigns ...

Dmitry Okovantsev, Head of Sales,
Full text from 2022 year.

Advertising campaigns
— Case study: from $5 000 to $30 000 in a year.
Case of contextual advertising from $5 000 to $30 000 in a year
...We have more than 60,000 products in 20 categories in our store, prices range from $ 2 to $3,000, and marginality ranges from 15 to 65%. Colleagues proposed a structure in which a separate campaign with different revenue targets was configured for each category. This has made the project's economy more manageable. The agency's high expertise in the Google advertising system helped to immediately direct resources to launch the most effective types of advertising campaigns for e-commerce, without experimenting with other formats...

Sergey Grinkevich, CMO,

Optimization — Case stady: average monthly
profit increased by 3 times
Case of online store
Colleagues from the agency suggested conducting an A/B-test in order to better understand how their actions would affect my business. Overall, I made a decision to work with them for 2-3 months. After two months I recognised that our partnership had paid off. New campaigns gained more profit than the ones that I had managed by myself before. Then we defined KPI’s and started to use auto strategies constantly adapting to the changing demand. For example, one category may work better in Estonia than in Finland or vice versa due to demand, competition, etc...

As a result, the average monthly profit increased by about 3 times, the ROI increased by about 2 times. To my mind, we have reached it due to the strategy and systematic actions by Jam team.

Antonio Gurei, project manager,
Full text of the review.

Team integration
Agency and client integration
We have a monthly group call to discuss the results and plan how to best allocate the budget considering the warehouse stocks. It saves a lot of time that a dedicated specialist has been working on our project for a long time and knows all the details in and out.

Arkadiy Sadreev, CSO,
Full text of the review.

Cost and conditions
Below is an average correspondence between agency compensation and advertising budget based on data from current projects. Compensation varies ±30% depending on the complexity of the project, the final cost is determined only after the project is audited.

Accounts with advertising campaigns and other deliverables resulting from the cooperation are transferred to the ownership of the client.

We use a payment model tied to sales

In the first iterations we charge for the time spent, but after reaching a stable performance, if the client wishes, we switch to a payment model based on sales.

Advertising budget Agency сompensation Compensation / budget
$2000 $600 30%
$4000 1000 25%
$8000 $1600 20%
$16000 $2000 12.5%
$20000 $2400 12%
$40000 $3200 8%
$80000 $4800 6%
What work is included in this cost?

This list is not universal, specific actions can be defined only by the results of the audit.

Classification of work
  • Product and brand research (market position, dynamics in relation to the market / niche / competitors).
  • Study of paid output (approximate analysis of competitors' coverage, analysis of ads).
  • Recommendations for landing pages, increase conversions.
  • Team summaries in Zoom and reporting.
  • Google Analytics, Google Tag Manager
  • Enhanced Ecommerce
  • Development of online reports in Power BI or DataStudio
  • A study of attribution models
  • Integration with CRM system to track pending and repeat sales
  • Streaming data into BigQuery for aggregation with other business data
  • Development of cohort reports with LTV, Retention, etc.
  • Tracking offline
Advertising campaigns
  • Search and network campaigns in Google
  • Feed-based advertising campaigns
  • Google Shopping
  • Dynamic retargeting on Google and Facebook
  • Criteo
  • RFM segmentation of loyalty base for retargeting
  • Video ads on Youtube

Frequently Asked Questions

What is the difference between a project with a budget of $3000 and $150k, and how does agency compensation change?

It is difficult to answer the question of cost without immersion in the project and understanding its specifics. Difficult for the same reasons that it is impossible to answer the question "How much will it cost to develop an online store? Nevertheless, there is a pattern in the cost of agency services from the amount of the advertising budget, which was given above.

There are two main reasons why the cost of services increases as the budget increases.

Level of detail. As the budget grows, the number of hours to support the project does not grow in proportion to the budget, but grows from the need for more detailed management of the traffic segments. Let's make an analogy with the same online store, for example, if you plan to scale it up to all regions or even the whole world, it's not enough to make it only in English, it also needs to be translated into local languages, connect local payment systems and logistics companies, compare prices with local players and so on. - In this way you will make a more relevant offer for each region than you will win over the less flexible competitors. In the case of advertising campaigns, a similar process takes place, where you should work on each region, product category, advertising channel and other parameters when the budget for them increases.

Managed advertising campaign architecture and analytics models. A strategic and systematic approach to campaign management is critical, otherwise technical debt will grow, which will slowly but inevitably lead to losses. Developing a managed architecture of advertising campaigns for tens of thousands of SKUs requires a great deal of experience, which only a few professionals in our agency have, whose time is much more expensive. Using the example of developing an online store, you have most likely changed contractors more than once and know that assembling a store on a crate is not that difficult, and it will even work. But making a store that can be scaled and maintained is a different kind of task.

What is the KPI payment model?

This is possible with correct end-to-end analytics and enough data to predict the results. We already work with many clients according to this model. Instead of a large variety of metrics, clients track changes in revenue and gross profit, and leave tactical decisions and technical control to us.

An example formula for calculating compensation: (Revenue - Advertising Costs) × k-margin × k-agency compensation

Модель оплаты контекстной рекламы интернет-магазина

An example of a simple payment model for the online store in Excel format.

What languages do you cover

The main experience is concentrated in English. To develop coverage in the local language, we involve translators.

Get your Google Ads audit

After you leave a request: interview ~15 minutes → guest audit access ~15 minutes → audit within 4 days → proposal approval → first iteration start. In our experience, it is realistic to get the process rolling in 2-3 days.

Project Manager Alexander

Project manager

Technology Stack

What tools do we use and what can we do?

Advertising on mobile devices
Advertising in YouTube
Google Ads Criteo Advertising in mobile Youtube
Google Tag Manager Google Analytics Google Optimize Google DataStudio Google BigQuery
Call-tracking solutions
Power BI Call-tracking solutions OWOX
Sales Force
SugarCRM AmoCRM Sales Force

Case Studies
Online Hypermarket

Online Hypermarket

How the architecture of advertising campaigns affects the revenue of an online store: a case of tripling revenue by 60,000 SKU in 3 months

Usually advertising agencies produce wow-cases in contextual advertising by playing on contrast, by correcting simple mistakes to get an impressive result in a couple of months and claim their superiority over the preceding provider. But in this project, advertising had been well tuned even before we took on the project. In this article we share how we managed, despite the odds, to find points of severalfold growth.

Online store for baby strollers
Online store for baby strollers

Online store for baby strollers

What was interesting about the project


«No contextual advertising guru will save your business if you work in a falling market. We took up such a project: all macro indicators pointed to the fact that the conversion rate decreased twofold and the market sank by 70%. Let us tell you how we tracked the market decline, what growth points were found, and what came of it in this new case.»

Kirill Kotelenets, Team Lead,
Online auto parts store
Online auto parts store

Online auto parts store

What was interesting about the project:

  • Made a matrix of coverage by categories of goods and car brands.
  • We picked up the correct attribution model.

Sales Funnel

$ 2300

Advertising budget for a month





Customer opinion


«I came to agency with the problem of high cost per lead and incorrect analytics, which we could not use to compare effectiveness of advertising channels with their expenses. The agency's experts developed a custom model to match conversion to channels, implemented electronic commerce, found problems in Google Analytics measurements and fixed them. What was exciting is that we got a matrix of our current and potential market reach with breakdown by car brand and spare part category, from which we drew a conclusion that we need to expand. Now we are systematically expanding the market reach and reducing the cost per lead. Contextual advertising brings a revenue of 400-600 thousand rubles per month»

Sergey Shumaev, Director,
Confirmation document

Read more
We represent a team of 12 specialists with experience in implementing eCommerce strategies in different countries.
David Kocharian

I have experience of working with project budgets of over $200k, which contain hundreds of heterogeneous product categories and work in all regions of the country. When working with large projects it is important to design a clear and manageable architecture of advertising campaigns, so that they can be supported by other specialists, otherwise there is a risk of getting a huge out-of-control ship.

At the agency I am engaged in training, leading a team and helping to solve complex cases. Please apply if your project fits the criteria mentioned above.

David Kocharian , teamlead, agency partner

Author of blog articles.

Кирилл Котеленец

Hi, I am the lead of one of the agency's for Google Ads team for online stores. Among the cases published by me I recommend reading the store for auto parts It contains a detailed description of all types of advertising campaigns used for eCommerce projects. Also, you may find interesting the case of online store garden equipment Tehnodacha with an emphasis on seasonal advertising campaigns. On the blog, you can read an example of an audit of a furniture factory and an article on how to make money on Black Friday.
We have a few dozen more projects yet to be published that we completed over the years :)

Text me on Telegram, we'll audit your project and come up with a solution on how we can boost your profits within a couple of weeks.

Kirill Kotelenets , Teamlead

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We look at successful and failed cases of our clients to understand when automated bidding strategies can boost ROAS by 30%, increase orders and revenue by 4 times, reduce the cost per lead by 2.3 times or conversely sink all indicators.
Impact of Google Ads Withdrawal from Russia on Contextual Advertising in E-Commerce: So Far Not So Bad. But that’s for now. NEWS
Impact of Google Ads Withdrawal from Russia on Contextual Advertising in E-Commerce: So Far Not So Bad. But that’s for now.
It seemed that after Google’s withdrawal, the advertising market in Russia should collapse. But so far, not everything is so definite: some of our projects enjoy revenue growth. In this article we are looking into why this is so and which tools work best now.
Integration of the client and the agency HOWTO
Integration of the client and the agency
In the article we will tell you about our integration setup between the client and the agency, and how communications are built.
read more

Get your Google Ads audit

After you leave a request: interview ~15 minutes → guest audit access ~15 minutes → audit within 2-4 days → proposal approval → first iteration start. In our experience, it is realistic to get the process rolling in 2-3 days.

Project manager Alex

Project manager

Write to — or skype —