Google Ads agency
You already have advertising campaigns, but you want to get the most out of them? We will conduct an audit and give forecasts! Our payment model is based on project KPIs We set up and maintain Google Ads, make reports, help improve the site.
We launched Google Ads and other ad platforms for >100 online stories since 2016.
What do we suggest?
Audit — Case study on How to Recognize
the Market Decline and Stop Draining the Budget
In 2021, we were approached by an online store for baby strollers. This story is about how we believed in ourselves to be able to do better than the market signals indicated, because we found a number of kinks and growth points in old advertising campaigns and in the end could not justify contextual advertising for the client. Were we deluded and defiant or made logical steps? Decide for yourself. Here is how we tracked the market decline, what work we did and what came out of it.
based on Google Analytics и Data Studio
We integrated the client's proprietary CRM system with Google Analytics, or, simply put, we developed the logic of sending the data on leads and completed orders from CRM to Google Analytics via measurement protocol, and used the data to create a series of reports in Google Data Studio.
...We began working with the agency, oddly enough, with a correspondence in an online chat on the website, where we received a comprehensive consultation on integrating Google Analytics with our CRM-system. We had many counters, sites, tag managers, and an in-house CRM system, and the colleagues from the agency helped us develop a system solution that takes into account our specifics. Now all the data is collected in Google Analytics, and the final reports we see in Data Studio, these tools are free. Since the start, the agency analyst helped us set up call tracking, set up an e-conversion module to track sales from the website, and keep all costs in sync with one analytics system. After the analytics were set up correctly, work began on launching ad campaigns ...
Dmitry Okovantsev, Head of Sales vsemsim.ru, email@example.com.
Full text from 2022 year.
— Case study: from $5 000 to $30 000 in a year.
...We have more than 60,000 products in 20 categories in our store, prices range from $ 2 to $3,000, and marginality ranges from 15 to 65%. Colleagues proposed a structure in which a separate campaign with different revenue targets was configured for each category. This has made the project's economy more manageable. The agency's high expertise in the Google advertising system helped to immediately direct resources to launch the most effective types of advertising campaigns for e-commerce, without experimenting with other formats...
Sergey Grinkevich, CMO marwin.kz, firstname.lastname@example.org.
Optimization — Case stady: average monthly
profit increased by 3 times
Colleagues from the agency suggested conducting an A/B-test in order to better understand how their actions would affect my business. Overall, I made a decision to work with them for 2-3 months. After two months I recognised that our partnership had paid off. New campaigns gained more profit than the ones that I had managed by myself before. Then we defined KPI’s and started to use auto strategies constantly adapting to the changing demand. For example, one category may work better in Estonia than in Finland or vice versa due to demand, competition, etc...
As a result, the average monthly profit increased by about 3 times, the ROI increased by about 2 times. To my mind, we have reached it due to the strategy and systematic actions by Jam team.
Antonio Gurei, project manager klaasistuudio.ee, email@example.com.
Full text of the review.
We have a monthly group call to discuss the results and plan how to best allocate the budget considering the warehouse stocks. It saves a lot of time that a dedicated specialist has been working on our project for a long time and knows all the details in and out.
Arkadiy Sadreev, CSO rbmedservice.com, firstname.lastname@example.org.
Full text of the review.