Why can you trust us?
It's simple and clear
how the work will go
— Alexander, project manager

Google Ads agency

You already have advertising campaigns, but you want to get the most out of them? We will conduct an audit and give a guarantee! We work according to the payment model for KPI project. We set up and maintain Google Ads, make reports, help improve the site.

What do we suggest?
1
Audit

Conducting audit of advertising campaigns, site and analytics systems, looking for growth points.

Example audit

Watch a full audit of the services sector.

The name of the client is not specified, as the work is carried out under the NDA.

Example of advertising campaign research

We investigate the payback in the context of advertising campaigns, keywords, devices and other parameters, pointing to obvious deviations.

Example audit

Watch a full audit online store of chinese spare parts vin-motors.ru


Example audit

An example of a deeper audit of the site for the company expert-01pro.ru, which considered about 100 parameters for 18 competitors.

Site audit

Investigate competitors for prices, site content, where the traffic comes from, and so on.

Example audit

Watch a full audit with an emphasis on the analytics system.

Attribution of conversion

The screenshot shows a strong degree of traffic intersection in user paths before purchase, when standard Google Analytics reports are incorrect and you need to do a custom attribute model (channel conversion model).

2
Proposal

Based on the audit, we develop a payment model for KPI and a forecast of changes in KPI.

Payment model

The agency's remuneration changes on the screen depending on the number and value of leads received per month.

Example audit

An example of target planning, which is made if you have enough data to predict.



Example audit

An example of a task list for an online store.

Forecast

We are preparing a media plan to change the project's targets taking into account our participation, seasonality, market size and other factors.

3
End-to-end analytics

We collect all data into Google Analytics or ROIStat and build online reports.

Analyst Model

All data is collected in Google Analytics, integrated with the CRM-system.

Online reporting icon

Example of lead and revenue reports on random data.

Example of Power BI report for services project.

End-to-end analytics for clients

We make complex reports for ourselves and simple reports for you to «keep an eye on the pulse».

4
Advertising campaigns

We agree on a map of search coverage and launch campaigns.

Coverage map

To be clear about which search queries should and should not be advertised, we make a coverage map that we agree with you.

Example audit

Learn more about the process of client and agency integration.

Task management systems

You can see in real time how the tasks, deadlines and status in the Asana.com task system are progressing

5
Optimization

This is the most complicated process in advertising campaigns, we will give you a couple of examples with pizza and prices. You can order this service separately.


How the conversion changes depending on the temperature

In the pizza delivery project, conversion depended on the temperature outside the window, so we wrote a script that increased coverage in bad weather and vice versa.

How the conversion of an online store changes depending on competitors' prices

In most online stores, 80% of revenue comes from products that are priced below the market average, so we take this into account when calculating rates, but the mechanism is more complicated than with pizza.



Industry Solutions

The agency has teams that can offer solutions for the following markets.

cart.jpg
law.jpg
property.jpg
cloud.jpg
Online stores Legal services Real estate SaaS
rocket.jpg
Start-Up

Cost and conditions
Choose the amount of monthly advertising budget:
Up to $1000, from $1k to $10k or over $10k
We use the payment scheme with a sales reference

Usually, at the 1st and 2nd iterations, we charge for the time spent, but after reaching a stable level of performance, at the request of the client, we switch to a payment scheme with a link to sales.

Options Test Standart
Searcg campaigns in Google Ads Y Y
Remarketing N Y
Display campaigns N Y
Setting up Google Analytics, setting up targets and tracking calls. Y Y
Development of online reports Y Y
Launch time 2-4 days 2-4 days
Support 2 wees month
Price of services for further support (per month) $150 $300
$300
Get touch
$500
Get touch
Tasks Price

The proposal is prepared individually on the basis of the audit and usually consists of the following blocks:

Marketing
  • Study of competitors' websites (traffic channels, website, coverage, etc.)
  • Segmentation of the target audience
  • Recommendations for the current site
  • The first month is $300-$1000
    Complex configuration of web-analytics system and development of reports
  • Google Analytics, Google Tag Manager
  • Ehanced eCommerce Google Analytics
  • Tracking targets and calls from the site
  • Integration with the CRM system to track deferred and repeat sales
  • Development of online reports for the client, etc.
  • Development of advertising campaigns
  • Goole Ads search and display campaigns
  • Dynamic remarketing
  • Google Shopping
  • Optimizer of conversions
  • Subsequent support
  • Expansion of coverage
  • Cost optimization
  • KPI-based payment in the range of 5-15% of the budget.
    Tasks Price

    The difference from the previous one is that the depth of each block is increased, the project team is distinguished and unique software solutions are developed.

    Complex configuration of web-analytics system and development of reports
  • Automatic parsing of external data, e.g. prices from competitors, to investigate the impact on conversion and use for optimization purposes
  • Streaming data in BigQuery for aggregation with other business data
  • Integration with CRM system to track deferred and repeat sales through User ID
  • Development of online customer reports in Power BI
  • For free
    Development of advertising campaigns
  • CRM integration, price synchronisation and product campaigns
  • Dynamic remarketing
  • Conversion optimizer and machine learning
  • Subsequent support
  • Expansion of coverage
  • Cost optimization
  • KPI-based payment in the range of 5-15% of the budget.



    Get a proposal

    After you leave a request: interview ~15 minutes → guest audit access ~15 minutes → audit within 2 days → proposal approval → first iteration start. In our experience, it is real to start doing something in 2-3 days.

    Project Manager Alexander
    Alexander

    Project manager



    Stack of technology

    What tools do we use and what can we do?

    Placements
    Adwords
    Remarketing
    Advertising on mobile devices
    Advertising in YouTube
    Google Ads Dynamic retargeting Advertising in mobile Youtube
    Web-analytics
    GTM
    GA.jpg
    GO
    GDS
    BiqQuery.jpg
    Google Tag Manager Google Analytics Google Optimize Google DataStudio Google BigQuery
    PowerBI.jpg
    ROIStat.jpg
    Power BI ROIStat
    Other
    Calltracking
    k50
    CRM
    Bitrix24.jpg
    Call-tracking solutions
    External conversion optimizers CRM solutions


    Our work
    Stretch ceilings in Moscow and the region
    2018 год

    Stretch ceilings in Moscow and the regionHighly competitive market

    In Moscow, there are 1000 companies competing in stretch ceilings: from independent contractors to federal-level companies. However, there are only 10 spots in contextual advertising, and they buy 80% of all traffic. The rest collect crumbs. What distinguishes successful companies? There is no accident or "a secret of the young business." We will share our vision on the example of a real case.

    Before and after cooperation

    3200
    1200
    Lead cost
    1,5%
    3,2%
    Lead Conversion

    Online auto parts store
    2018 year

    Online auto parts store

    What was interesting about the project:

    • Made a matrix of covering categories of goods and brands of car manufacturers.
    • We picked up the correct attribution model.

    Funnel

    $ 2300

    Advertising budget for a month

    8490

    Clicks

    467

    Leads

    Customer opinion

    Сергей

    «I came to 1jam.ru agency with the problem of high cost per lead and incorrect analytics, which we could not use to compare effectiveness of advertising channels with their expenses. The agency's experts developed a custom model to match conversion to channels, implemented electronic commerce, found problems in Google Analytics measurements and fixed them. What was exciting is that we got a matrix of our current and potential market reach with breakdown by car brand and spare part category, from which we drew a conclusion that we need to expand. Now we are systematically expanding the market reach and reducing the cost per lead. Contextual advertising brings a revenue of 400-600 thousand rubles per month»

    Sergey Shumaev, Director, city-tuning.ru
    opt@city-tuning.ru
    Confirmation document

    On-location real life quest games for children
    2018 year

    On-location real life quest games for children

    In this case, we would like to talk about our approach in a small project for on location real life quest games for children.

    What is unusual here?
    • A new product and market, there is no established demand, so it is necessary to search and test demand segments.
    • Beautiful reporting in Power BI

    Sales funnel

    $ 1840

    Costs

    2784

    Clicks

    81

    Leads

    $ 22,6

    Cost per Lead

    10

    Sales

    Customer opinion

    Дмитрий

    «Hello everyone! I wanted to thank the 1jam.ru team. These are the guys who set up advertising for us without any unnecessary questions from the professional point of view! I spent a lot of time choosing a marketing consultant, conducted a survey of 20 companies and chose 1jam, and this has been the best decision as of late! The guys did a quality job setting up context advertising, increased our quest game visits by about 30%. Advertising pays off, profit grows, analytics is set up, reports are on time, feedback is continuous. I highly recommend them to everyone!»

    Dmitry Kusov, Director of go-quest.ru
    info@Go-Quest.ru
    Confirmation document
    Watch more
    Team
    Since 2011 we have been working with clients from all over the world, head office in Moscow and representative offices in St. Petersburg and Yekaterinburg, the team includes more than 20 specialists from different countries with more than 100 years of experience!
    Since 2011 we have been working with clients from all over the world, head office in Moscow and representative offices in St. Petersburg and Yekaterinburg, the team includes more than 20 specialists from different countries with more than 100 years of experience!

    Certified specialist of Google

    Python developer

    Alexey Filatov

    I am engaged in eCommerce projects, I can collect semantic core of more than 100 000 queries and run advertising campaigns on it in just one day with the help of existing data and automation. Sometimes I write articles on the blog.

    Alexey Filatov, Senior PPC

    Certified specialist of Google

    Data-scientist

    Жека_small.jpg

    «I am engaged in analytics and adjustment of the model of data exchange, using Google Tag Manager, Google Analytics, working with raw data in BigQuery, I can build useful reports»

    Yevgeny Egoshin, web-analytic
    And the other specialists at the agency
    Learn more about the approach
    Agile approach to development
    Система управления задачами Asana

    Adjustment of advertising campaigns is carried out by iterations. Each iteration lasts no more than a month. At the beginning of each iteration, we set the tasks and coordinate them with you, determine the budget for their implementation. Tasks are performed according to the priority of return on investment (ROIC), that is, first of all, those that will bring you more profit. At the end of each iteration, we report on the completed work and set new tasks for the next iteration.

    The second sense of the approach is that each task passes through 4 stages: idea → implementation → data collection → efficiency measurement. This allows you to link each task directly to the effect on your profit.

    The simplicity of the approach allows you to easily integrate the Google Ads agency team with the client, for example, to implement CRM, and you can monitor the progress of work in real time. This eliminates the appearance of phantom tasks and simulation activities.

    Blog
    Blog
    How to do web analytics for SaaS through Google Analytics: introducing and tracking funnels HOWTO
    How to do web analytics for SaaS through Google Analytics: introducing and tracking funnels
    I found that in several SasS projects, proper analytics were not set up to track and maintain funnels. To solve these problems, we chose Google Analytics.
    Free End-to-End Analytics in 20 minutes: Google Sheets + Google Analytics + Zapier HOWTO
    Free End-to-End Analytics in 20 minutes: Google Sheets + Google Analytics + Zapier
    Hi! We are a contextual advertising company 1jam.ru and we have figured out an end-to-end analytics solution for small companies. This article is meant for all internet marketing professionals.
    Script for the substitution of content on the site for UTM-tags HOWTO
    Script for the substitution of content on the site for UTM-tags
    How to customize the dynamic substitution of virtually any element on the site. You just need to deal with a simple script and Google Tag Manager.
    read more


    Get a proposal

    After you leave a request: interview ~15 minutes → guest audit access ~15 minutes → audit within 2 days → proposal approval → first iteration start. In our experience, it is real to start doing something in 2-3 days.

    Менеджер проектов Александр
    Alexander

    Project manager



    Write to — info@1jam.ru , skype — jam.agency , or call — +1 (332) 208-14-02