Google Ads blog — Jam Agency

9 Case Studies of Online Store Google Ads Automated Bidding Strategies: from 4-fold Revenue Growth to Drop to Zero

We look at successful and failed cases of our clients to understand when automated bidding strategies can boost ROAS by 30%, increase orders and revenue by 4 times, reduce the cost per lead by 2.3 times or conversely sink all indicators.

NEWS

Impact of Google Ads Withdrawal from Russia on Contextual Advertising in E-Commerce: So Far Not So Bad. But that’s for now.

It seemed that after Google’s withdrawal, the advertising market in Russia should collapse. But so far, not everything is so definite: some of our projects enjoy revenue growth. In this article we are looking into why this is so and which tools work best now.

HOWTO

Integration of the client and the agency

In the article we will tell you about our integration setup between the client and the agency, and how communications are built.

HOWTO

I found that in several SasS projects, proper analytics were not set up to track and maintain funnels. To solve these problems, we chose Google Analytics.

HOWTO

Free End-to-End Analytics in 20 minutes: Google Sheets + Google Analytics + Zapier

Hi! We have figured out an end-to-end analytics solution for small companies. This article is meant for all internet marketing professionals.

HOWTO

Script for substitution of content on the site through UTM tags

How to set up a dynamic replacement of almost any element on the site. Just using a simple script and Google Tag Manager.

Case stadies

There are 1000 companies competing in stretch ceilings: from independent contractors to federal-level companies. However, there are only 10 spots in contextual advertising, and they buy 80% of all traffic. The rest collect crumbs. What distinguishes successful companies?