Run Google Ads and other platforms for >100 online stories since 2016 year.
Client testimonials from all projects are posted on the separated page.
Mono-brand online lingerie store palmettalingerie.com
Hypermarket of children's goods marwin.kz
Online store of glass products klaasistuudio.ee
Federal online sports equipment store
Branded demand has quadrupled
Online plumbing store iddis.store
$50 000 revenue
Medical equipment store rbmedservice.com
200 orders per month
Federal online store auto parts city‑tuning.ru
Federal bouquet delivery service florist.ru
Regional retailer of electronics and home appliances coxo.ru
We practice a comprehensive approach and undertake long-term projects that are ready for growth.
During the audit phase, we predicted the change in gross margins as a result of connecting automatic advertising campaigns Google Ads and reallocating the budget to more effective traffic segments.
I am very skeptical about free audits, so only with time did I agree to provide access, but in the case of the agency Jam there was rather a pleasant surprise, because my colleagues thoroughly studied the accounts, made cost and profit forecasts for 3 months, and argued the numbers with facts. A few months later we roughly hit the predicted values.
Nikolai Krylov, marketer justcoffee.ru, email@example.com.
We launched all types of advertising campaigns for the online store from scratch: Google Smart Shopping, dynamic retargeting, contextual advertising network, search, and more.
Read more in the case of the project..
I came to the agency 1jamagency.com with the problem of high cost per lead and incorrect analytics, in which we could not correlate the effectiveness of advertising channels with their costs...
You can read more
about the case on vc.ru.
Internet store smartdibet.ru was one of the first where we started to actively implement auto-strategies for bid management. Now they are used in all the projects of the agency and on average increase the profit by 20%. — Now we are ready to apply this experience to your project.
The colleagues from Jam agency summarized profitability data and suggested adjusting the coverage by product categories, demographics and display platforms, which more than halved the cost per order from 4000 rubles down to an acceptable level...
Accounts with advertising campaigns and other developments in the process of cooperation are transferred to the ownership of the client.
In the first iterations we charge for the time spent, but after reaching a stable performance, if the client wishes, we switch to a payment model dependent on sales.
|Advertising budget||Agency сompensation||Compensation / budget|
The list is not universal, specific actions can be determined only by the results of the audit.
|Classification of work|
It is difficult to answer the question of cost without immersion in the project and understanding its specifics. Difficult for the same reasons that it is impossible to answer the question "How much will it cost to develop an online store? Nevertheless, there is a pattern in the cost of agency services from the amount of the advertising budget, which was given above.
There are two main reasons why the cost of services increases as the budget increases.
Level of detail. As the budget grows, the number of hours to support the project does not grow in proportion to the budget, but grows from the need for more detailed management of the traffic segments. Let's make an analogy with the same online store, for example, if you plan to scale it up to all regions or even the whole world, it's not enough to make it only in English, it also needs to be translated into local languages, connect local payment systems and logistics companies, compare prices with local players and so on. - In this way you will make a more relevant offer for each region than you will win over the less flexible competitors. In the case of advertising campaigns, a similar process takes place, where you should work on each region, product category, advertising channel and other parameters when the budget for them increases.
Managed advertising campaign architecture and analytics models. A strategic and systematic approach to campaign management is critical, otherwise technical debt will grow, which will slowly but inevitably lead to losses. Developing a managed architecture of advertising campaigns for tens of thousands of SKUs requires a great deal of experience, which only a few professionals in our agency have, whose time is much more expensive. Using the example of developing an online store, you have most likely changed contractors more than once and know that assembling a store on a crate is not that difficult, and it will even work. But making a store that can be scaled and maintained is a different kind of task.
This is possible with correct end-to-end analytics and enough data to predict the results. We already work with many clients according to this model. Instead of a large variety of metrics, clients track changes in revenue and gross profit, and leave tactical decisions and technical control to us.
An example formula for calculating compensation: (Revenue - Advertising Costs) × k-margin × k-agency compensation
An example of a simple payment model for the online store in Excel format.
Usually advertising agencies produce wow-cases in contextual advertising by playing on contrast, by correcting simple mistakes to get an impressive result in a couple of months and claim their superiority over the preceding provider. But in this project, advertising had been well tuned even before we took on the project. In this article we share how we managed, despite the odds, to find points of severalfold growth.
What was interesting about the project
«No contextual advertising guru will save your business if you work in a falling market. We took up such a project: all macro indicators pointed to the fact that the conversion rate decreased twofold and the market sank by 70%. Let us tell you how we tracked the market decline, what growth points were found, and what came of it in this new case.»
What was interesting about the project:
Advertising budget for a month
«I came to 1jam.ru agency with the problem of high cost per lead and incorrect analytics, which we could not use to compare effectiveness of advertising channels with their expenses. The agency's experts developed a custom model to match conversion to channels, implemented electronic commerce, found problems in Google Analytics measurements and fixed them. What was exciting is that we got a matrix of our current and potential market reach with breakdown by car brand and spare part category, from which we drew a conclusion that we need to expand. Now we are systematically expanding the market reach and reducing the cost per lead. Contextual advertising brings a revenue of 400-600 thousand rubles per month»
What was interesting about the project
Advertising budget for a month
Offline revenue growth
«We started working with the agency in April 2018, the project team suggested we launch the categories of goods in sequence over the season in step with demand growth during the summer. One of our problems is that we have several offline stores for which we could not measure return on advertising investments. To solve this problem, we implemented call tracking, set up goals on the site and manually tracked the revenue trends by categories to collect the overall data and calculate the acceptable cost per lead by category. In general, I consider the task accomplished, we continue to work, I can recommend the team.»