Forecasts — Сase of the path from minus $2000
to $1500 of profit for 3 months.
Google Ads company
Why can you trust us?
- We work only with online stores, audit the project at the start and predict the results of the collaboration in the client's profit.
- We implement advanced analytics at the user level, know how to work with LTV, the cost of customer retention and attraction.
- For each project we select a team with relevant industry experience. - More expensive, but more effective than conveyor agencies.
- We tell in detail about our projects, all results are confirmed by documents.
- We are featured in Cossa, VC, Searchengines, Netology, Shopolog, ppc.world and other industry publications.
Our clients
Run Google Ads and other platforms for >100 online stories since 2016 year.
Client testimonials from all projects are posted on the separated page.
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| Mono-brand online lingerie store palmettalingerie.com | Hypermarket of children's goods marwin.kz | Online store of glass products klaasistuudio.ee |
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| 795 orders per month Federal online sports equipment store kinash.ru | Branded demand has quadrupled Online plumbing store iddis.store | $50 000 revenue per month Medical equipment store rbmedservice.com |
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| 200 orders per month Federal online store auto parts city‑tuning.ru | Federal bouquet delivery service florist.ru | Regional retailer of electronics and home appliances coxo.ru |
Check out the cases with detailed descriptions ↓
How do we manage Google Ads?
We practice a comprehensive approach and undertake long-term projects that are ready for growth.
2
During the audit phase, we predicted the change in gross margins as a result of connecting automatic advertising campaigns Google Ads and reallocating the budget to more effective traffic segments.
I am very skeptical about free audits, so only with time did I agree to provide access, but in the case of the agency Jam there was rather a pleasant surprise, because my colleagues thoroughly studied the accounts, made cost and profit forecasts for 3 months, and argued the numbers with facts. A few months later we roughly hit the predicted values.
Nikolai Krylov, marketer justcoffee.ru, nk@justcoffee.ru.
2
Web-analytics report
We collect all data in Google Analytics, build online reports in Power BI.
All data is collected in Google Analytics, integrated with the CRM-system.
Power BI report example for services project.
We make complex reports for ourselves and simple reports for you to "keep an eye on the pulse".
3
Advertising campaigns
— Case study: from $8 000 to $40 000 for year.
— Case study: from $8 000 to $40 000 for year.
We launched all types of advertising campaigns for the online store from scratch: Google Smart Shopping, dynamic retargeting, contextual advertising network, search, and more.
Read more in the case of the project..
I came to the agency 1jamagency.com with the problem of high cost per lead and incorrect analytics, in which we could not correlate the effectiveness of advertising channels with their costs...
Sergey Shumaev, director city-tuning.ru, opt@city-tuning.ru.
Full test of review 2018 year.
4
Optimization — Case stady: 1.5 times more
conversions on automatic strategies.
conversions on automatic strategies.
You can read more
about the case on vc.ru.
Internet store smartdibet.ru was one of the first where we started to actively implement auto-strategies for bid management. Now they are used in all the projects of the agency and on average increase the profit by 20%. — Now we are ready to apply this experience to your project.
The colleagues from Jam agency summarized profitability data and suggested adjusting the coverage by product categories, demographics and display platforms, which more than halved the cost per order from 4000 rubles down to an acceptable level...
Olga Lykova, marketing specialist ssnab.ru/en-US, lykova.ov@ssnab.ru.
Full text of the review.
Cost and conditions
Below is an average dependence of agency compensation on the volume of the advertising budget based on data from current projects. Compensation varies ±30% depending on the complexity of the project, the final cost is determined only after the project is audited.
Accounts
Accounts with advertising campaigns and other developments in the process of cooperation are transferred to the ownership of the client.
We use a payment model tied to sales
In the first iterations we charge for the time spent, but after reaching a stable performance, if the client wishes, we switch to a payment model dependent on sales.
| Advertising budget | Agency сompensation | Compensation / budget |
|---|---|---|
| $2000 | $600 | 30% |
| $4000 | 1000 | 25% |
| $8000 | $1600 | 20% |
| $16000 | $2000 | 12.5% |
| $20000 | $2400 | 12% |
| $40000 | $3200 | 8% |
| $80000 | $4800 | 6% |
What work is included in this cost?
The list is not universal, specific actions can be determined only by the results of the audit.
| Classification of work |
|---|
General
|
Web-analytics
|
Advertising campaigns
|
Frequently Asked Questions
What is the difference between a project with a budget of $3000 and $150k, and how does agency compensation change?
It is difficult to answer the question of cost without immersion in the project and understanding its specifics. Difficult for the same reasons that it is impossible to answer the question "How much will it cost to develop an online store? Nevertheless, there is a pattern in the cost of agency services from the amount of the advertising budget, which was given above.
There are two main reasons why the cost of services increases as the budget increases.
Level of detail. As the budget grows, the number of hours to support the project does not grow in proportion to the budget, but grows from the need for more detailed management of the traffic segments. Let's make an analogy with the same online store, for example, if you plan to scale it up to all regions or even the whole world, it's not enough to make it only in English, it also needs to be translated into local languages, connect local payment systems and logistics companies, compare prices with local players and so on. - In this way you will make a more relevant offer for each region than you will win over the less flexible competitors. In the case of advertising campaigns, a similar process takes place, where you should work on each region, product category, advertising channel and other parameters when the budget for them increases.
Managed advertising campaign architecture and analytics models. A strategic and systematic approach to campaign management is critical, otherwise technical debt will grow, which will slowly but inevitably lead to losses. Developing a managed architecture of advertising campaigns for tens of thousands of SKUs requires a great deal of experience, which only a few professionals in our agency have, whose time is much more expensive. Using the example of developing an online store, you have most likely changed contractors more than once and know that assembling a store on a crate is not that difficult, and it will even work. But making a store that can be scaled and maintained is a different kind of task.
What is the KPI payment model?
This is possible with correct end-to-end analytics and enough data to predict the results. We already work with many clients according to this model. Instead of a large variety of metrics, clients track changes in revenue and gross profit, and leave tactical decisions and technical control to us.
An example formula for calculating compensation: (Revenue - Advertising Costs) × k-margin × k-agency compensation
An example of a simple payment model for the online store in Excel format.
Case Studies
How the architecture of advertising campaigns affects the revenue of an online store: a case of tripling revenue by 60,000 SKU in 3 months
Usually advertising agencies produce wow-cases in contextual advertising by playing on contrast, by correcting simple mistakes to get an impressive result in a couple of months and claim their superiority over the preceding provider. But in this project, advertising had been well tuned even before we took on the project. In this article we share how we managed, despite the odds, to find points of severalfold growth.
Online store for baby strollers
Online store for baby strollers
What was interesting about the project
«No contextual advertising guru will save your business if you work in a falling market. We took up such a project: all macro indicators pointed to the fact that the conversion rate decreased twofold and the market sank by 70%. Let us tell you how we tracked the market decline, what growth points were found, and what came of it in this new case.»
Kirill Kotelenets, Team Lead, 1jamagency.com
Online auto parts store
What was interesting about the project:
- Made a matrix of coverage by categories of goods and car brands.
- We picked up the correct attribution model.
Sales Funnel
$ 2300
Advertising budget for a month
8490
Clicks
467
Leads
Customer opinion
«I came to 1jam.ru agency with the problem of high cost per lead and incorrect analytics, which we could not use to compare effectiveness of advertising channels with their expenses. The agency's experts developed a custom model to match conversion to channels, implemented electronic commerce, found problems in Google Analytics measurements and fixed them. What was exciting is that we got a matrix of our current and potential market reach with breakdown by car brand and spare part category, from which we drew a conclusion that we need to expand. Now we are systematically expanding the market reach and reducing the cost per lead. Contextual advertising brings a revenue of 400-600 thousand rubles per month»
Online store of garden tools
Online-shop of garden equipment
What was interesting about the project
- Investigated the seasonality of each category of goods and launched them sequentially.
- Developed a KPI project taking into account the outflow of customers to offline stores.
Funnel
$2553
Advertising budget for a month
7500
Clicks
130
Leads online
30%
Offline revenue growth
Client's opinion
«We started working with the agency in April 2018, the project team suggested we launch the categories of goods in sequence over the season in step with demand growth during the summer. One of our problems is that we have several offline stores for which we could not measure return on advertising investments. To solve this problem, we implemented call tracking, set up goals on the site and manually tracked the revenue trends by categories to collect the overall data and calculate the acceptable cost per lead by category. In general, I consider the task accomplished, we continue to work, I can recommend the team.»
