Google Ads company
Why can you trust us?
- We tell in detail about the projects we do, all figures are confirmed by documents.
- The team consists of 15 specialists, we write an expert blog.
- Cossa, VC, Searchengines, Netology and other industry publications are writing about us.
- Focused only on Google Ads, we are a certified agency and manage a budget of over $300,000 a month.
How do we manage Google Ads?
We practice a comprehensive approach and undertake long-term projects that are ready for growth.
Audit → Offer → Web-analytis → Hypotesis generation → Optimization
Audit
Looking for growth points in advertising campaigns and analyst systems.
Watch a full audit of the services sector.
The name of the client is not specified, as the work is carried out under the NDA.
The screen shows that there are sites with the cost of a leader above the average of 2-5 times, which indicates the possibility of saving money.
Watch a full audit with an emphasis on the analytics system.
All transactions in the report involve contextual advertising, but they are assigned to different channels, for example, 104 conversions are assigned to organic search, because the users from the search are passed on to branded requests, which is incorrect, because initially the users came from contextual advertising. This suggests that contextual advertising is almost doubled in value.
Proposal
We agree on the optimal price of the lead and the model of payment for KPI. .
An example of target planning, which is made if you have enough data to predict.
Auction of Google Ads is arranged in such a way that the more leads you get the more expensive each subsequent lead.
Example of a model of payment for the leaders of one of the projects.
On the screen, the agency's remuneration changes depending on the number and value of leads received per month.
Web-analytics report
We collect all data in Google Analytics, build online reports in Power BI.
All data is collected in Google Analytics, integrated with the CRM-system.
Power BI report example for services project.
We make complex reports for ourselves and simple reports for you to "keep an eye on the pulse".
Collect and segment search queries
Approve coverage map, mediaplan and launch campaigns .
To be clear about which search queries should and should not be advertised, we make a coverage map that we agree with you.
An example of a mediaplan for one of the projects.
We forecast conversion and budget data by product category or search engine segment to agree with the customer on what to launch and at what price.
Learn more about the process of client and agency integration.
You can see in real time how the tasks, deadlines and status in the Asana.com task system are progressing.
Optimization
Optimize campaigns, as in the case с pizza or prices, agree on targets .
In the pizza delivery project, conversion depended on the temperature outside the window, so we wrote a script that increased coverage in bad weather and vice versa.
In most online stores, 80% of revenue comes from products that are priced below the market average, so we take this into account when calculating rates, but the mechanism is more complicated than with pizza.
Example report as agreed by KPI.
At the end of each month we watch KPI with you and decide what to do with each traffic segment, all comments are stored for years, so as not to "walk in a circle".
Cost and conditions
Choose the amount of monthly advertising budget:
Up to $1000, from $1k to $10k or over $10k
Usually, at the 1st and 2nd iterations, we charge for the time spent, but after reaching a stable level of performance, at the request of the client, we switch to a payment scheme with a link to sales.
| Options | Test | Standart |
|---|---|---|
| Searcg campaigns in Google Ads | Y | Y |
| Remarketing | N | Y |
| Display campaigns | N | Y |
| Setting up Google Analytics, setting up targets and tracking calls. | Y | Y |
| Development of online reports | Y | Y |
| Launch time | 2-4 days | 2-4 days |
| Support | 2 wees | month |
| Price of services for further support (per month) | $150 | $300 |
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$300 Get touch |
$500 Get touch |
| Tasks | Price |
|---|---|
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The proposal is prepared individually on the basis of the audit and usually consists of the following blocks: |
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Marketing
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The first month is $300-$1000 |
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Complex configuration of web-analytics system and development of reports
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Development of advertising campaigns
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Subsequent support
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KPI-based payment in the range of 5-15% of the budget. |
| Tasks | Price |
|---|---|
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The difference from the previous one is that the depth of each block is increased, the project team is distinguished and unique software solutions are developed. |
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Complex configuration of web-analytics system and development of reports
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For free |
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Development of advertising campaigns
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Subsequent support
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KPI-based payment in the range of 5-15% of the budget. |
Who will be working on your advertising campaign?
I manage the project strategy, eliminate misunderstandings, solve complex tasks.
I manage the project strategy, synchronise the project vision with the participants and the client. Compensate for weaknesses, help specialists to grow.
Google Analytics, Big Query raw data collection, SQL analysis, Python, ML
I work with projects where Google Analytics is a data collection center, I set up streaming in Google Big Query in parallel to work with raw data, especially for SasS-services and online stores. I can count LTV for a few years, the outflow/inflow of customers by city and so on.
Complex services or goods with large budgets
I specialize in projects with complex goods or services, deeply study the optimization of advertising campaigns, teaching at the agency.
And the other specialists at the agency
Stretch ceilings in Moscow and the regionHighly competitive market
In Moscow, there are 1000 companies competing in stretch ceilings: from independent contractors to federal-level companies. However, there are only 10 spots in contextual advertising, and they buy 80% of all traffic. The rest collect crumbs. What distinguishes successful companies? There is no accident or "a secret of the young business." We will share our vision on the example of a real case.
Before and after cooperation
What was interesting about the project:
- Made a matrix of covering categories of goods and brands of car manufacturers.
- We picked up the correct attribution model.
Funnel
Advertising budget for a month
Clicks
Leads
Customer opinion
«I came to 1jam.ru agency with the problem of high cost per lead and incorrect analytics, which we could not use to compare effectiveness of advertising channels with their expenses. The agency's experts developed a custom model to match conversion to channels, implemented electronic commerce, found problems in Google Analytics measurements and fixed them. What was exciting is that we got a matrix of our current and potential market reach with breakdown by car brand and spare part category, from which we drew a conclusion that we need to expand. Now we are systematically expanding the market reach and reducing the cost per lead. Contextual advertising brings a revenue of 400-600 thousand rubles per month»
On-location real life quest games for children
In this case, we would like to talk about our approach in a small project for on location real life quest games for children.
What is unusual here?
- A new product and market, there is no established demand, so it is necessary to search and test demand segments.
- Beautiful reporting in Power BI
Sales funnel
$ 1840
Costs
2784
Clicks
81
Leads
$ 22,6
Cost per Lead
10
Sales
Customer opinion
«Hello everyone! I wanted to thank the 1jam.ru team. These are the guys who set up advertising for us without any unnecessary questions from the professional point of view! I spent a lot of time choosing a marketing consultant, conducted a survey of 20 companies and chose 1jam, and this has been the best decision as of late! The guys did a quality job setting up context advertising, increased our quest game visits by about 30%. Advertising pays off, profit grows, analytics is set up, reports are on time, feedback is continuous. I highly recommend them to everyone!»
Online-shop of garden equipment
What was interesting about the project
- Investigated the seasonality of each category of goods and launched them sequentially.
- Developed a KPI project taking into account the outflow of customers to offline stores.
Funnel
Advertising budget for a month
Clicks
Leads online
Offline revenue growth
Client's opinion
«We started working with the agency in April 2018, the project team suggested we launch the categories of goods in sequence over the season in step with demand growth during the summer. One of our problems is that we have several offline stores for which we could not measure return on advertising investments. To solve this problem, we implemented call tracking, set up goals on the site and manually tracked the revenue trends by categories to collect the overall data and calculate the acceptable cost per lead by category. In general, I consider the task accomplished, we continue to work, I can recommend the team.»
Given: online shop of spare parts for iPhones and Macbooks youroptibay.ru, in which 1500 pages.
Advertising budget for X period of X campaigns
CTR
Clicks from the search
Conversion
Transactions
Revenue
Customer opinion
«We have been working with Jam for a year now, particularly with Pavel, and I can recommend this specialist, who has a really high level of expertise. Pavel helps not only with setting up contextual advertising, but also with all the processes that affect it, together, we have implemented non-standard solutions with a directory, YML and retargeting. I would also like to note that we are constantly improving our advertising campaign and rely on real figures, such as ROI and LTV, and now we are expanding to the entire Russian market. The results are positive, thank you!»
