Google Ads company

Why can you trust us?

How do we manage Google Ads?

We practice a comprehensive approach and undertake long-term projects that are ready for growth.

1

Audit

Looking for growth points in advertising campaigns and analyst systems.

Watch a full audit of the services sector.

The name of the client is not specified, as the work is carried out under the NDA.

Different CPA in Google Ads

The screen shows that there are sites with the cost of a leader above the average of 2-5 times, which indicates the possibility of saving money.

Watch a full audit with an emphasis on the analytics system.

Attribution of conversions

All transactions in the report involve contextual advertising, but they are assigned to different channels, for example, 104 conversions are assigned to organic search, because the users from the search are passed on to branded requests, which is incorrect, because initially the users came from contextual advertising. This suggests that contextual advertising is almost doubled in value.

2

Proposal

We agree on the optimal price of the lead and the model of payment for KPI. .

An example of target planning, which is made if you have enough data to predict.

Dependence of lead cost on quantity in Google Ads

Auction of Google Ads is arranged in such a way that the more leads you get the more expensive each subsequent lead.

Example of a model of payment for the leaders of one of the projects.

Payment model

On the screen, the agency's remuneration changes depending on the number and value of leads received per month.

3

Web-analytics report

We collect all data in Google Analytics, build online reports in Power BI.

The scheme of contextual advertising analytics in Google Analytics

All data is collected in Google Analytics, integrated with the CRM-system.

Online reporting icon

Power BI report example for services project.

Power Bi report

We make complex reports for ourselves and simple reports for you to "keep an eye on the pulse".

4

Collect and segment search queries

Approve coverage map, mediaplan and launch campaigns .

Coverage map

To be clear about which search queries should and should not be advertised, we make a coverage map that we agree with you.

An example of a mediaplan for one of the projects.

Example of a Google Ads media plan

We forecast conversion and budget data by product category or search engine segment to agree with the customer on what to launch and at what price.

Learn more about the process of client and agency integration.

Asana

You can see in real time how the tasks, deadlines and status in the Asana.com task system are progressing.

5

Optimization

Optimize campaigns, as in the case с pizza or prices, agree on targets .

How the conversion changes depending on the temperature in Google Ads

In the pizza delivery project, conversion depended on the temperature outside the window, so we wrote a script that increased coverage in bad weather and vice versa.

How the conversion of an online store changes depending on competitors' prices

In most online stores, 80% of revenue comes from products that are priced below the market average, so we take this into account when calculating rates, but the mechanism is more complicated than with pizza.

Example report as agreed by KPI.

Report reconciliation

At the end of each month we watch KPI with you and decide what to do with each traffic segment, all comments are stored for years, so as not to "walk in a circle".


Cost and conditions

Choose the amount of monthly advertising budget:
Up to $1000, from $1k to $10k or over $10k
We use the payment scheme with a sales reference in Google Ads company

Usually, at the 1st and 2nd iterations, we charge for the time spent, but after reaching a stable level of performance, at the request of the client, we switch to a payment scheme with a link to sales.

Options Test Standart
Searcg campaigns in Google Ads Y Y
Remarketing N Y
Display campaigns N Y
Setting up Google Analytics, setting up targets and tracking calls. Y Y
Development of online reports Y Y
Launch time 2-4 days 2-4 days
Support 2 wees month
Price of services for further support (per month) $150 $300
$300
Get touch
$500
Get touch
Tasks Price

The proposal is prepared individually on the basis of the audit and usually consists of the following blocks:

Marketing
  • Study of competitors' websites (traffic channels, website, coverage, etc.)
  • Segmentation of the target audience
  • Recommendations for the current site
  • The first month is $300-$1000
    Complex configuration of web-analytics system and development of reports
  • Google Analytics, Google Tag Manager
  • Ehanced eCommerce Google Analytics
  • Tracking targets and calls from the site
  • Integration with the CRM system to track deferred and repeat sales
  • Development of online reports for the client, etc.
  • Development of advertising campaigns
  • Goole Ads search and display campaigns
  • Dynamic remarketing
  • Google Shopping
  • Optimizer of conversions
  • Subsequent support
  • Expansion of coverage
  • Cost optimization
  • KPI-based payment in the range of 5-15% of the budget.
    Tasks Price

    The difference from the previous one is that the depth of each block is increased, the project team is distinguished and unique software solutions are developed.

    Complex configuration of web-analytics system and development of reports
  • Automatic parsing of external data, e.g. prices from competitors, to investigate the impact on conversion and use for optimization purposes
  • Streaming data in BigQuery for aggregation with other business data
  • Integration with CRM system to track deferred and repeat sales through User ID
  • Development of online customer reports in Power BI
  • For free
    Development of advertising campaigns
  • CRM integration, price synchronisation and product campaigns
  • Dynamic remarketing
  • Conversion optimizer and machine learning
  • Subsequent support
  • Expansion of coverage
  • Cost optimization
  • KPI-based payment in the range of 5-15% of the budget.

    Who will be working on your advertising campaign?

    I manage the project strategy, eliminate misunderstandings, solve complex tasks.

    Kirill Kommissarov

    I manage the project strategy, synchronise the project vision with the participants and the client. Compensate for weaknesses, help specialists to grow.

    Kirill Kommissarov , Teamlead

    Google Analytics, Big Query raw data collection, SQL analysis, Python, ML


    Evgeny Egoshin

    I work with projects where Google Analytics is a data collection center, I set up streaming in Google Big Query in parallel to work with raw data, especially for SasS-services and online stores. I can count LTV for a few years, the outflow/inflow of customers by city and so on.

    Evgeny Egoshin , Web-analytic

    Complex services or goods with large budgets

       
    Aleksey Firstov

    I specialize in projects with complex goods or services, deeply study the optimization of advertising campaigns, teaching at the agency.

    Алексей Фирстов , Senior PPC-specialist, agency partner.
    And the other specialists at the agency



    Get
    a proposal
    Our work
    Stretch ceilings in Moscow and the region
    2018 год

    Stretch ceilings in Moscow and the regionHighly competitive market

    In Moscow, there are 1000 companies competing in stretch ceilings: from independent contractors to federal-level companies. However, there are only 10 spots in contextual advertising, and they buy 80% of all traffic. The rest collect crumbs. What distinguishes successful companies? There is no accident or "a secret of the young business." We will share our vision on the example of a real case.

    Before and after cooperation

    3200
    1200
    Lead cost
    1,5%
    3,2%
    Lead Conversion

    Online auto parts store
    2018 year

    Online auto parts store

    What was interesting about the project:

    • Made a matrix of covering categories of goods and brands of car manufacturers.
    • We picked up the correct attribution model.

    Funnel

    $ 2300

    Advertising budget for a month

    8490

    Clicks

    467

    Leads

    Customer opinion

    Сергей

    «I came to 1jam.ru agency with the problem of high cost per lead and incorrect analytics, which we could not use to compare effectiveness of advertising channels with their expenses. The agency's experts developed a custom model to match conversion to channels, implemented electronic commerce, found problems in Google Analytics measurements and fixed them. What was exciting is that we got a matrix of our current and potential market reach with breakdown by car brand and spare part category, from which we drew a conclusion that we need to expand. Now we are systematically expanding the market reach and reducing the cost per lead. Contextual advertising brings a revenue of 400-600 thousand rubles per month»

    Sergey Shumaev, Director, city-tuning.ru
    opt@city-tuning.ru
    Confirmation document

    On-location real life quest games for children
    2018 year

    On-location real life quest games for children

    In this case, we would like to talk about our approach in a small project for on location real life quest games for children.

    What is unusual here?
    • A new product and market, there is no established demand, so it is necessary to search and test demand segments.
    • Beautiful reporting in Power BI

    Sales funnel

    $ 1840

    Costs

    2784

    Clicks

    81

    Leads

    $ 22,6

    Cost per Lead

    10

    Sales

    Customer opinion

    Дмитрий

    «Hello everyone! I wanted to thank the 1jam.ru team. These are the guys who set up advertising for us without any unnecessary questions from the professional point of view! I spent a lot of time choosing a marketing consultant, conducted a survey of 20 companies and chose 1jam, and this has been the best decision as of late! The guys did a quality job setting up context advertising, increased our quest game visits by about 30%. Advertising pays off, profit grows, analytics is set up, reports are on time, feedback is continuous. I highly recommend them to everyone!»

    Dmitry Kusov, Director of go-quest.ru
    info@Go-Quest.ru
    Confirmation document
    Online-shop of garden equipment
    2018 year

    Online-shop of garden equipment

    What was interesting about the project

    • Investigated the seasonality of each category of goods and launched them sequentially.
    • Developed a KPI project taking into account the outflow of customers to offline stores.

    Funnel

    $2553

    Advertising budget for a month

    7500

    Clicks

    130

    Leads online

    30%

    Offline revenue growth

    Client's opinion

    Владимир

    «We started working with the agency in April 2018, the project team suggested we launch the categories of goods in sequence over the season in step with demand growth during the summer. One of our problems is that we have several offline stores for which we could not measure return on advertising investments. To solve this problem, we implemented call tracking, set up goals on the site and manually tracked the revenue trends by categories to collect the overall data and calculate the acceptable cost per lead by category. In general, I consider the task accomplished, we continue to work, I can recommend the team.»

    Vladimir Frolov, Head of Marketing, technodacha.ru
    v.frolov@astari.ru
    Confirmation document
    Apple Parts Store Online
    2015 year

    Apple Parts Store Online

    Given: online shop of spare parts for iPhones and Macbooks youroptibay.ru, in which 1500 pages.
    $ 4300

    Advertising budget for X period of X campaigns

    16%

    CTR

    25 935

    Clicks from the search

    1,5%

    Conversion

    390

    Transactions

    $ 9815

    Revenue

    Customer opinion

    Директор компании

    «We have been working with Jam for a year now, particularly with Pavel, and I can recommend this specialist, who has a really high level of expertise. Pavel helps not only with setting up contextual advertising, but also with all the processes that affect it, together, we have implemented non-standard solutions with a directory, YML and retargeting. I would also like to note that we are constantly improving our advertising campaign and rely on real figures, such as ROI and LTV, and now we are expanding to the entire Russian market. The results are positive, thank you!»

    Igor Motorin, director of company,support@youroptibay.ru
    Confirmation document

    Watch more

    Get a proposal

    After you leave a request: interview ~15 minutes → guest audit access ~15 minutes → audit within 2 days → proposal approval → first iteration start. In our experience, it is real to start doing something in 2-3 days.

    Менеджер проектов Александр
    Alexander

    Project manager



    Write to — info@1jam.ru , skype — jam.agency , or call — +1 (332) 208-14-02