Google Ads case studies

Launched Google Ads for >100 online stores since 2016.

Client testimonials from all projects are posted on a dedicated page.

Интернет-магазин Palmetta Интернет-магазин marwin.kz Интернет-магазин klaasistuudio.ee
Mono-brand online lingerie store palmettalingerie.com

Hypermarket of children's goods marwin.kz
Profit increased
by ~3 times

Online store of glass products klaasistuudio.ee
kinash.ru ivan-pole.ru Кейс по контекстной рекламе интернет-магазина
795 orders 
per month

Federal online sports equipment store
kinash.ru
Increased revenue from scratch to $95k
Online plumbing store iddis.store
$50 000 revenue
per month

Medical equipment store rbmedservice.com
Интернет-магазин Сити-тюнниг florist.ru coxo.ru
200 orders per month
Federal online store for auto parts city‑tuning.ru

Federal bouquet delivery service florist.ru
Regional retailer of electronics and home appliances coxo.ru
Wihatools
Online store of professional tools
Below you will find case studies with a detailed description of the workflow. ↓


Case Studies
Online store for baby strollers
Online store for baby strollers

Online store for baby strollers

What was interesting about the project

Kirill

«No contextual advertising guru will save your business if you work in a falling market. We took up such a project: all macro indicators pointed to the fact that the conversion rate decreased twofold and the market sank by 70%. Let us tell you how we tracked the market decline, what growth points were found, and what came of it in this new case.»

Kirill Kotelenets, Team Lead, 1jamagency.com
Online auto parts store
Online auto parts store

Online auto parts store

What was interesting about the project:

  • Made a matrix of coverage by categories of goods and car brands.
  • We picked up the correct attribution model.

Sales Funnel

$ 2300

Advertising budget for a month

8490

Clicks

467

Leads

Customer opinion

Сергей

«I came to 1jam.ru agency with the problem of high cost per lead and incorrect analytics, which we could not use to compare effectiveness of advertising channels with their expenses. The agency's experts developed a custom model to match conversion to channels, implemented electronic commerce, found problems in Google Analytics measurements and fixed them. What was exciting is that we got a matrix of our current and potential market reach with breakdown by car brand and spare part category, from which we drew a conclusion that we need to expand. Now we are systematically expanding the market reach and reducing the cost per lead. Contextual advertising brings a revenue of 400-600 thousand rubles per month»

Sergey Shumaev, Director, city-tuning.ru
opt@city-tuning.ru
Confirmation document

Online-shop of garden equipment
Online store of garden tools

Online-shop of garden equipment

What was interesting about the project

  • Investigated the seasonality of each category of goods and launched them sequentially.
  • Developed a KPI project taking into account the outflow of customers to offline stores.

Funnel

$2553

Advertising budget for a month

7500

Clicks

130

Leads online

30%

Offline revenue growth

Client's opinion

Владимир

«We started working with the agency in April 2018, the project team suggested we launch the categories of goods in sequence over the season in step with demand growth during the summer. One of our problems is that we have several offline stores for which we could not measure return on advertising investments. To solve this problem, we implemented call tracking, set up goals on the site and manually tracked the revenue trends by categories to collect the overall data and calculate the acceptable cost per lead by category. In general, I consider the task accomplished, we continue to work, I can recommend the team.»

Vladimir Frolov, Head of Marketing, technodacha.ru
v.frolov@astari.ru
Confirmation document

Get your Google Ads audit

After you leave a request: interview ~15 minutes → guest audit access ~15 minutes → audit within 2-4 days → proposal approval → first iteration start. In our experience, it is realistic to get the process rolling in 2-3 days.

Project manager Alex
Alex

Project manager



Write to — info@1jamagency.com or skype — jam.agency