Our work
Stretch ceilings in Moscow and the region
2018 год

Stretch ceilings in Moscow and the regionHighly competitive market

In Moscow, there are 1000 companies competing in stretch ceilings: from independent contractors to federal-level companies. However, there are only 10 spots in contextual advertising, and they buy 80% of all traffic. The rest collect crumbs. What distinguishes successful companies? There is no accident or "a secret of the young business." We will share our vision on the example of a real case.

Before and after cooperation

3200
1200
Lead cost
1,5%
3,2%
Lead Conversion

Online auto parts store
2018 year

Online auto parts store

What was interesting about the project:

  • Made a matrix of covering categories of goods and brands of car manufacturers.
  • We picked up the correct attribution model.

Funnel

$ 2300

Advertising budget for a month

8490

Clicks

467

Leads

Customer opinion

Сергей

«I came to 1jam.ru agency with the problem of high cost per lead and incorrect analytics, which we could not use to compare effectiveness of advertising channels with their expenses. The agency's experts developed a custom model to match conversion to channels, implemented electronic commerce, found problems in Google Analytics measurements and fixed them. What was exciting is that we got a matrix of our current and potential market reach with breakdown by car brand and spare part category, from which we drew a conclusion that we need to expand. Now we are systematically expanding the market reach and reducing the cost per lead. Contextual advertising brings a revenue of 400-600 thousand rubles per month»

Sergey Shumaev, Director, city-tuning.ru
opt@city-tuning.ru
Confirmation document

On-location real life quest games for children
2018 year

On-location real life quest games for children

In this case, we would like to talk about our approach in a small project for on location real life quest games for children.

What is unusual here?
  • A new product and market, there is no established demand, so it is necessary to search and test demand segments.
  • Beautiful reporting in Power BI

Sales funnel

$ 1840

Costs

2784

Clicks

81

Leads

$ 22,6

Cost per Lead

10

Sales

Customer opinion

Дмитрий

«Hello everyone! I wanted to thank the 1jam.ru team. These are the guys who set up advertising for us without any unnecessary questions from the professional point of view! I spent a lot of time choosing a marketing consultant, conducted a survey of 20 companies and chose 1jam, and this has been the best decision as of late! The guys did a quality job setting up context advertising, increased our quest game visits by about 30%. Advertising pays off, profit grows, analytics is set up, reports are on time, feedback is continuous. I highly recommend them to everyone!»

Dmitry Kusov, Director of go-quest.ru
info@Go-Quest.ru
Confirmation document
Online-shop of garden equipment
2018 year

Online-shop of garden equipment

What was interesting about the project

  • Investigated the seasonality of each category of goods and launched them sequentially.
  • Developed a KPI project taking into account the outflow of customers to offline stores.

Funnel

$2553

Advertising budget for a month

7500

Clicks

130

Leads online

30%

Offline revenue growth

Client's opinion

Владимир

«We started working with the agency in April 2018, the project team suggested we launch the categories of goods in sequence over the season in step with demand growth during the summer. One of our problems is that we have several offline stores for which we could not measure return on advertising investments. To solve this problem, we implemented call tracking, set up goals on the site and manually tracked the revenue trends by categories to collect the overall data and calculate the acceptable cost per lead by category. In general, I consider the task accomplished, we continue to work, I can recommend the team.»

Vladimir Frolov, Head of Marketing, technodacha.ru
v.frolov@astari.ru
Confirmation document
Apple Parts Store Online
2015 year

Apple Parts Store Online

Given: online shop of spare parts for iPhones and Macbooks youroptibay.ru, in which 1500 pages.
$ 4300

Advertising budget for X period of X campaigns

16%

CTR

25 935

Clicks from the search

1,5%

Conversion

390

Transactions

$ 9815

Revenue

Customer opinion

Директор компании

«We have been working with Jam for a year now, particularly with Pavel, and I can recommend this specialist, who has a really high level of expertise. Pavel helps not only with setting up contextual advertising, but also with all the processes that affect it, together, we have implemented non-standard solutions with a directory, YML and retargeting. I would also like to note that we are constantly improving our advertising campaign and rely on real figures, such as ROI and LTV, and now we are expanding to the entire Russian market. The results are positive, thank you!»

Igor Motorin, director of company,support@youroptibay.ru
Confirmation document


Get a proposal

After you leave a request: interview ~15 minutes → guest audit access ~15 minutes → audit within 2 days → proposal approval → first iteration start. In our experience, it is real to start doing something in 2-3 days.

Менеджер проектов Александр
Alexander

Project manager



Write to — info@1jam.ru , skype — jam.agency , or call — +1 (332) 208-14-02