Google Ads service

Why can you trust us with your advertising campaigns?
  • We serve projects of clients for the sum over 300 thousand dollars a month, all figures are confirmed by documents.
  • Your project will be led by one of 15 specialists with the closest experience to your topic, you can see their projects and articles in the profiles.
  • Focused only on Google Ads, we are a certified agency.
    Google Ads certificates

What does the Google Ads management service consist of?

We specialize in the optimization of long-term projects with a budget of $2000 and more per month.

1

Audit

We will conduct an audit of Google Ads with a monthly advertising budget of over $2000 for free. It won't be included in Google Ads services.

Looking for growth points in coverage, costs, website and analytics systems.

Dependence of CPA on KPI

The real estate agency in the Crimea was short of leads, we analyzed the market volume, conversion and made a graph of the price of a lead on the quantity, so that they could understand the economy of the market and choose the optimal one for themselves.

Watch an excerpt from the audit of the online sports goods store.
Cooperation with the client is under NDA, so we can not disclose the name.

Revenue by brand

If you look at the average values, the campaigns seem to be working in the positive balance, but inside you can see that 80% of the revenue generates several goods, while the rest are pulled in the negative balance.

Graph from the case study of the online dacha equipment store.

Delivery time

In online dacha shops, the conversion of certain categories of goods is highly dependent on the timing of delivery and availability, so we increased coverage when the delivery was up to 7 days, and vice versa, especially in remote regions.

Watch the audit with an emphasis on the analytics system.

Attribution

During the year, the online store's payment acceptance service received $140,000 in revenue, which is why all other channels were underestimated. The reason is the incorrect redirectory of users from the payment system's website.


2

Proposal

Based on the audit we make a model of payment per KPI and a forecast of changes in KPI taking into account changes in seasonality .

Example audit

Example of a model of payment per leads of one of the projects.

Payment model

On the screen, the agency's remuneration changes depending on the number and value of lids received per month.

Example audit

An example of target planning, which is made if you have enough data to predict.



Example audit

An example of a task list for an online store.

Forecast

We are preparing a mediaplan to change the project's targets taking into account our participation, seasonality, market size and other factors.

Example audit

An example of target planning, which is made if you have enough data to predict.



Example audit

An example of a task list for an online store.

Seasonality

Clearing the model of seasonal growth in demand.


3

Web analytics and reporting

We collect all data in Google Analytics or Big Query for large projects. We are able to aggregate data and count LTV for years, make clear online reports in Power BI.

Data collection in BigQuery

All data is collected in Google Analytics, integrated with the CRM-system.

Data collection in BigQuery

Collection of "raw" data allows you to build any reports and removes the limitations of Google Analytics.

Aggregation of data

We collect and aggregate all user data.

Cohort analysis

The first line highlights the users who came to the site for the first time in September and bought for 252700 RUB, then we see that the same users bought for 119200 RUB in October and so on. At the end, we see that for the entire period of September users have brought 511500 RUB revenue.

cloud.jpg

An example of a Power BI report for a services project.

Example report in Power BI

We make complex reports for ourselves and simple reports for you to "keep an eye on the pulse".

5

Optimization

Optimize campaigns, as in the case of pizza or CPA-networks, manage tasks and agree on targets .

How the conversion changes depending on the temperature

In the pizza delivery project, conversion depended on the temperature outside the window, so we wrote a script that increased coverage in bad weather and vice versa.

New and old customers

After the introduction of analytics in the online store, we found out that through the CPA-network client attracts their own customers, so we have disabled most of the webmasters and saved money.

Task management system icon

Learn more about the process of client and agency integration.

asana.jpg

The main communication between the client and the team takes place at Asana.com, where you can see the active tasks, their terms and statuses.

Report reconciliation

Often, the problem with campaign optimization is that the customer and the contractor simply cannot sit down together and discuss the actions for each category, because either there is simply no performance data on the categories of goods/services, or the decisions made earlier are not saved and all "go in a circle".


Cost and conditions
Choose the amount of monthly advertising budget:
Up to $1000, from $1k to $10k or over $10k
We use the payment scheme with a sales reference

Usually, at the 1st and 2nd iterations, we charge for the time spent, but after reaching a stable level of performance, at the request of the client, we switch to a payment scheme with a link to sales.

Options Test Standart
Searcg campaigns in Google Ads Y Y
Remarketing N Y
Display campaigns N Y
Setting up Google Analytics, setting up targets and tracking calls. Y Y
Development of online reports Y Y
Launch time 2-4 days 2-4 days
Support 2 wees month
Price of services for further support (per month) $150 $300
$300
Get touch
$500
Get touch
Tasks Price

The proposal is prepared individually on the basis of the audit and usually consists of the following blocks:

Marketing
  • Study of competitors' websites (traffic channels, website, coverage, etc.)
  • Segmentation of the target audience
  • Recommendations for the current site
  • The first month is $300-$1000
    Complex configuration of web-analytics system and development of reports
  • Google Analytics, Google Tag Manager
  • Ehanced eCommerce Google Analytics
  • Tracking targets and calls from the site
  • Integration with the CRM system to track deferred and repeat sales
  • Development of online reports for the client, etc.
  • Development of advertising campaigns
  • Goole Ads search and display campaigns
  • Dynamic remarketing
  • Google Shopping
  • Optimizer of conversions
  • Subsequent support
  • Expansion of coverage
  • Cost optimization
  • KPI-based payment in the range of 5-15% of the budget.
    Tasks Price

    The difference from the previous one is that the depth of each block is increased, the project team is distinguished and unique software solutions are developed.

    Complex configuration of web-analytics system and development of reports
  • Automatic parsing of external data, e.g. prices from competitors, to investigate the impact on conversion and use for optimization purposes
  • Streaming data in BigQuery for aggregation with other business data
  • Integration with CRM system to track deferred and repeat sales through User ID
  • Development of online customer reports in Power BI
  • For free
    Development of advertising campaigns
  • CRM integration, price synchronisation and product campaigns
  • Dynamic remarketing
  • Conversion optimizer and machine learning
  • Subsequent support
  • Expansion of coverage
  • Cost optimization
  • KPI-based payment in the range of 5-15% of the budget.

    Who will be working on your advertising campaign?

    I work with financial projects

    Victor Kuzmenkoо

    For several years already I have been working with the subjects of insurance and crediting, the main projects under NDA, so it is difficult to tell about the results :) For example, I implemented bids management depending on the presence or absence of direct competitors in advertising, which allowed me to spend my budget more optimally. I understand the basic principles of the market, I can speak with clients in one language.

    Victor Kuzmenko , Middle PPC -specialist

    I manage the project strategy, eliminate misunderstandings, solve complex tasks.

    Kirill Kommissarov

    I manage the project strategy, synchronise the project vision with the participants and the client. Compensate for weaknesses, help specialists to grow.

    Kirill Kommissarov , Teamlead
    And the other specialists at the agency



    Get
    a proposal
    Our work
    Stretch ceilings in Moscow and the region
    2018 год

    Stretch ceilings in Moscow and the regionHighly competitive market

    In Moscow, there are 1000 companies competing in stretch ceilings: from independent contractors to federal-level companies. However, there are only 10 spots in contextual advertising, and they buy 80% of all traffic. The rest collect crumbs. What distinguishes successful companies? There is no accident or "a secret of the young business." We will share our vision on the example of a real case.

    Before and after cooperation

    3200
    1200
    Lead cost
    1,5%
    3,2%
    Lead Conversion

    Online auto parts store
    2018 year

    Online auto parts store

    What was interesting about the project:

    • Made a matrix of covering categories of goods and brands of car manufacturers.
    • We picked up the correct attribution model.

    Funnel

    $ 2300

    Advertising budget for a month

    8490

    Clicks

    467

    Leads

    Customer opinion

    Сергей

    «I came to 1jam.ru agency with the problem of high cost per lead and incorrect analytics, which we could not use to compare effectiveness of advertising channels with their expenses. The agency's experts developed a custom model to match conversion to channels, implemented electronic commerce, found problems in Google Analytics measurements and fixed them. What was exciting is that we got a matrix of our current and potential market reach with breakdown by car brand and spare part category, from which we drew a conclusion that we need to expand. Now we are systematically expanding the market reach and reducing the cost per lead. Contextual advertising brings a revenue of 400-600 thousand rubles per month»

    Sergey Shumaev, Director, city-tuning.ru
    opt@city-tuning.ru
    Confirmation document

    On-location real life quest games for children
    2018 year

    On-location real life quest games for children

    In this case, we would like to talk about our approach in a small project for on location real life quest games for children.

    What is unusual here?
    • A new product and market, there is no established demand, so it is necessary to search and test demand segments.
    • Beautiful reporting in Power BI

    Sales funnel

    $ 1840

    Costs

    2784

    Clicks

    81

    Leads

    $ 22,6

    Cost per Lead

    10

    Sales

    Customer opinion

    Дмитрий

    «Hello everyone! I wanted to thank the 1jam.ru team. These are the guys who set up advertising for us without any unnecessary questions from the professional point of view! I spent a lot of time choosing a marketing consultant, conducted a survey of 20 companies and chose 1jam, and this has been the best decision as of late! The guys did a quality job setting up context advertising, increased our quest game visits by about 30%. Advertising pays off, profit grows, analytics is set up, reports are on time, feedback is continuous. I highly recommend them to everyone!»

    Dmitry Kusov, Director of go-quest.ru
    info@Go-Quest.ru
    Confirmation document
    Online-shop of garden equipment
    2018 year

    Online-shop of garden equipment

    What was interesting about the project

    • Investigated the seasonality of each category of goods and launched them sequentially.
    • Developed a KPI project taking into account the outflow of customers to offline stores.

    Funnel

    $2553

    Advertising budget for a month

    7500

    Clicks

    130

    Leads online

    30%

    Offline revenue growth

    Client's opinion

    Владимир

    «We started working with the agency in April 2018, the project team suggested we launch the categories of goods in sequence over the season in step with demand growth during the summer. One of our problems is that we have several offline stores for which we could not measure return on advertising investments. To solve this problem, we implemented call tracking, set up goals on the site and manually tracked the revenue trends by categories to collect the overall data and calculate the acceptable cost per lead by category. In general, I consider the task accomplished, we continue to work, I can recommend the team.»

    Vladimir Frolov, Head of Marketing, technodacha.ru
    v.frolov@astari.ru
    Confirmation document
    Apple Parts Store Online
    2015 year

    Apple Parts Store Online

    Given: online shop of spare parts for iPhones and Macbooks youroptibay.ru, in which 1500 pages.
    $ 4300

    Advertising budget for X period of X campaigns

    16%

    CTR

    25 935

    Clicks from the search

    1,5%

    Conversion

    390

    Transactions

    $ 9815

    Revenue

    Customer opinion

    Директор компании

    «We have been working with Jam for a year now, particularly with Pavel, and I can recommend this specialist, who has a really high level of expertise. Pavel helps not only with setting up contextual advertising, but also with all the processes that affect it, together, we have implemented non-standard solutions with a directory, YML and retargeting. I would also like to note that we are constantly improving our advertising campaign and rely on real figures, such as ROI and LTV, and now we are expanding to the entire Russian market. The results are positive, thank you!»

    Igor Motorin, director of company,support@youroptibay.ru
    Confirmation document

    Watch more

    Get a proposal

    After you leave a request: interview ~15 minutes → guest audit access ~15 minutes → audit within 2 days → proposal approval → first iteration start. In our experience, it is real to start doing something in 2-3 days.

    Менеджер проектов Александр
    Alexander

    Project manager



    Write to — info@1jam.ru , skype — jam.agency , or call — +1 (332) 208-14-02